Introducing the BAV Graphic Novel
Issue 1 of the BAV Graphic Novel is now available to create for any brand and in any country. Create data-driven, compelling brand stories to engage with clients and prospects, and see the data come...
View ArticleIntroducing BAV·ISION
A picture is worth a thousand words, which is why we’re keeping this very short and sweet. Introducing a world-first – BAV·ISION. Our new AI Inspiration Assistant. Powered by billions of BAV data...
View ArticleTracking brand sentiment using BAV Brand Reputation AI
Today I have the pleasure of launching yet another innovation from WPP BAV. It’s part of our WPP BAV AI suite of analytics and it’s born of the close collaboration and partnership with BAV and WPP...
View ArticleWPP’s BAV announces The Most Influential Retailers
WPP’s BAV in collaboration with the World Retail Congress today launches ‘The BAV Most Influential Retailers – 2023’ at The 2023 World Retail Congress in Barcelona. Retail brands from all over the...
View ArticleGlobal Analysis on Amazon Prime Day 2023
Global analysis on Amazon Prime Day 2023, and implications for the holiday shopping season and beyond. Launched in the US in 2015, Amazon Prime Day has spread globally to become one of the major...
View ArticleEdward M. Lebar
The worldwide BrandAsset Valuator community is saddened to hear of the death of Edward M. Lebar. Those of us who worked with him, as well as those who didn’t, owe him a great deal. BAV was in its...
View ArticleLaunching the Python SDK for the BAV API
Our driving strategy at BAV@WPP is to make BAV more useful to more WPP colleagues, on more occasions. This is why we continue to innovate in all aspects of automation enabling you to seamlessly...
View ArticleHoliday Wrap 2023
Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond. 11.11 (Single’s Day) and Black Friday are now blockbuster sales events...
View ArticleBehind the Scenes of our Graphic Novel
The BAV Graphic Novel series creates data-driven, compelling brand stories that are mined directly from our vast BAV data bank in real time to bring data to life and to understand a brand’s story....
View ArticleArchetypes – reflecting the human face of a brand
Archetypes are the characters that reflect the human face of a brand. They’re a way of neatly and vividly capturing the way people feel about a particular brand. They help brands to understand, adapt...
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Best Countries 2023/4 Parliamentary Reception
On April 16 2024, we held the Best Countries 2024 Parliamentary Reception. Hosted by Sir Geoffrey Clifton-Brown, Member of Parliament for the Cotswolds at the Houses of Parliament, London. The Best...
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Solving the Great Digital Dilemma
Launched at the World Retail Congress 2024 in Paris, our new report describes what we’ve always instinctively known – and now have the data to prove: there is a symbiotic and beneficial link between...
View ArticleWorld Retail Congress 2024
The World Retail Congress 2024 returned in Paris, hosting over 800 retail leaders for 3 days of networking, learning and developing strategies for this year and beyond. One of the highlights of the...
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APAS Show 2024
APAS is the largest food and beverage event in the Americas, and the largest supermarket fair in the world. WPP BAV took to the stage in Brazil to discuss Brand Influence with the 150,000 attendees....
View ArticleBAV Credentials – Four decks to help you showcase BAV
Now available on the Fount; four versions of BAV credentials. The ‘Nano’ five-minute story – half a dozen slides that provide a snapshot of BAV. Great for quick client introductions. Inclusion in...
View ArticleJust Launched: Best Countries 2024
The annual WPP BAV Best Countries study measures the global perceptions of countries and how those perceptions drive GDP growth, trade, travel, and foreign investment. On our Best Countries website...
View ArticleCelebrate Diwali with BAV
Join David Roth and Divya Munjal as we look back at last year’s conversation where we uncovered the essence of Diwali and delved into the fundamental values that unite all the religions and cultures...
View ArticleBAV Pop-up Shop at Sea Containers on November 20
On November 20th we’ll be bringing you a unique opportunity to understand, use and benefit from the transformative power of WPP BAV. And we’ll be right on your doorstep, in the lobby of Sea...
View ArticleHoliday Wrap 2024
Global analysis of results of the world’s biggest shopping events, from 11.11 (Singles Day) to Black Friday and beyond. Following the blockbuster retail sales events of the year discover if the...
View ArticleKiller Lessons from WRC 2025
When senior retail leaders from around the world gather in one place, the result is always a dynamic exchange of ideas, experience, and future-focused thinking. The World Retail Congress 2025 was held...
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